Frequently Asked Questions
The right balance between culture and quality
Yellow Rooster is a company based on human relationships. As we seek to establish respectful relationships with coffee growers to obtain green beans, we also strive to achieve the same in our wholesale accounts with roasters.
The most important thing for us is to be able to establish long term relationships with roasters to ensure we are meeting your needs. Our aim is to grow together with the roasters we supply. We are always open to conversation and, of course, catching up for a coffee.
We want your Yellow Rooster experience to be a transparent and enjoyable one!
What, who, where…
What does Yellow Rooster do?
Who is Yellow Rooster?
Yellow Rooster was co-founded in 2019 by Jimmy Avendano, Stephanie Avendano and their friend and business partner Joel Eastlick. They combined for over 30 years of coffee business experience — Jimmy, as a project manager for BUNN-O-MATIC with a focus on Latin America and the Caribbean, Stephanie as a director of Roast Magazine en Español, and Joel as a barista, production roaster and consultant for various brands, and founder his own, Eastlick Coffee Company. Those years led to innumerable coffee-centered events such as trade shows, latte art throwdowns, farm visits and more, and the original Yellow Rooster three parlayed those experiences and networking opportunities into a brand that people (both farmers and roaster) knew they could align with and trust.
Where does the name "Yellow Rooster" come from?
What types of coffees do you offer?
We are a company that is “by coffee people, for coffee people” at our core. We are well-versed in and understand both the scale and requirements of an industry that serves billions of cups a day, as well the needs of an aspiring competitive barista. In other words, everything we serve is considered “specialty coffee,” both in flavor and provenance. Whether a large community lot or a single-producer fermentation experiment nano-lot, we source distinct coffees from an engaged value chain across various flavor profiles and price points. We’re certain you’ll find something you’ll like when you work with us.
Where do you work?
Given the nature of our team make-up, experience and geographical location, we’ve found it best to focus our efforts currently in Latin America. Brazil, Colombia, Guatemala and Perú are are current year-over-year commitments. That said, we are a relationship-driven company that has grown organically, and we are always open to considering conversations around new sourcing relationships.
Where do you warehouse?
In the US, we operate our own climate controlled warehouse in Clearwater, Florida. In New Zealand, we operated our own climate controlled storage space in Auckland.
How do you ship?
In North America, we are able to do full pallet shipments, strapped and wrapped for safe arrival through LTL freight service. We also offer smaller, “half-bag” amounts in our custom-made, double-walled cardboard boxes through UPS Ground shipments.
Can I come to Clearwater and pick up my order?
Absolutely. We are available Monday – Friday, 9a – 5p most weeks. Make sure your sales rep knows your intention when your order is placed.