Puka Soncco – Julio Arevalo
Sourcing from Don Julio
In 1988, Don Julio founded NARSA, a private enterprise that focuses on helping smallholder farmers of Peru’s Central Highlands find marketplaces worldwide. As an extension to NARSA, he later co-founded COOPERU in 2015 as a more concerted effort to support the production and trade of fully traceable, specialty coffee. A farmer-owned coffee cooperative, COOPERU today attends to nearly 4,000 farming families throughout Junin, Pasco, Satipo, Pangoa, and San Ramon. Don Julio is also a farmer and manages the production of exotic varietals on several farms throughout the Central Highlands. He has designed these farms as model farms and has welcomed smallholders to learn first-hand how to build and manage “eco-efficient” farms of their own. Ecoeficiencia is a methodology that Don Julio had created in order to help guide producers on how to achieve social, economic, and environmental sustainability on their farms: a true sustainability for today and for a very uncertain future.