What, who, where
What does Yellow Rooster do?
We are a green coffee importing company. Our primary role is connecting coffee producers across Latin America to like-minded roasters in North America and New Zealand — providing the logistics, the government licences and the financial capital that move hundreds of thousands of pounds of coffee from farm to port to roastery.
We act as ambassadors between roaster and producer, communicating needs, wants, interests and pain points. We are committed to making the journey of the coffee seed a transparent one, in a way that has historically been obfuscated.
Who is Yellow Rooster?
Yellow Rooster was founded in 2019 in Tampa, Florida, by a team of coffee professionals with over 30 years of combined experience in the business. Jimmy Avendano came out of BUNN-O-MATIC, where he was a project manager focused on Latin America and the Caribbean. The company name is his — and so is the story behind it.
The whole team is on About Us.
Where does the name “Yellow Rooster” come from?
The rooster is the most faithful animal on a coffee farm: it is his duty to announce a new day, every day, regardless of circumstance. Every creature on the farm relies on him doing his job so they can do theirs. That is how we see ours.
There is a shorter, sharper version of the story too — the one with the grocery chain and the meeting Jimmy walked out of. It is on About Us.
Coffee and samples
Can I taste before I buy?
Yes, and it costs nothing. Pick up to three lots from the current list and we send 200 g of green from each, free, in exchange for your contact details. Special requests on sample size are fine — just tell us.
Browse the list and start there. No account, no login, no minimum.
What types of coffees do you offer?
We are a company that is “by coffee people, for coffee people” at our core. Everything we carry is specialty, both in flavour and in provenance — whether it is a large community lot or a single-producer fermentation experiment nano-lot, across a range of flavour profiles and price points.
On the current list you will find washed, honey and natural processes, and varieties from Castillo and Caturra through Pink Bourbon and Gesha.
Where do you work?
Given our team’s make-up, experience and geography, we focus our efforts in Latin America. Brazil, Colombia, Guatemala and Perú are our current year-over-year commitments.
On the list today: Colombia and Perú. When lots from the other origins land, they show up on the same list with the producer’s name on them. We are a relationship-driven company that has grown organically, and we are always open to conversations about new sourcing relationships.
Shipping and orders
Where do you warehouse?
In the US we operate our own climate-controlled warehouse in Tampa, Florida, and hold spot positions in Texas, New Jersey and Florida. In New Zealand we operated our own climate-controlled storage space in Auckland.
How do you ship?
In North America we do full pallet shipments, strapped and wrapped for safe arrival, through LTL freight service. We also offer smaller, half-bag amounts in our custom-made, double-walled cardboard boxes through UPS Ground.
Can I come to Tampa and pick up my order?
Absolutely. We are available Monday to Friday, 9 to 5, most weeks. Make sure your sales rep knows your intention when the order is placed.
How do I place an order, and how do I pay?
Tell us the lots and the quantities — through the contact page, by email to orders@yellowroostercoffee.com, or straight to your rep. We confirm availability from the warehouse holding the coffee and send the paperwork.
Payment terms are arranged with your rep. Nothing about buying green coffee should require guessing, so if anything in that process is unclear, ask us and we will put it in writing.
Do I need an account to see prices?
No. Every lot on the list shows its price per pound, its bag size and where it is sitting — no login, no quote request. That is on purpose.
Still have questions?
Write to hello@yellowroostercoffee.com or call 813-546-6853. Someone on the team picks it up.